Released on = September 14, 2006, 1:11 pm

Press Release Author = Mary French

Industry = Real Estate

Press Release Summary = Pico now uses IDX, Inc.'s primary application, IDX Broker,
to display and completely integrate Multiple Listing Service (MLS) listings on his
personal website.

Press Release Body = EUGENE, ORE. - Eugene based IDX, Inc. today announced the
addition of Sellers Equity's Gregory Pico to its suite of real estate clients. Pico
now uses IDX, Inc.'s primary application, IDX Broker, to display and completely
integrate Multiple Listing Service (MLS) listings on his personal website. This
allows him to retain leads generated from direct traffic, rather than losing out to
the listing broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate
professionals with the tools needed to create a competitive advantage in a growing
real estate market.

The objective in developing a website with an integrated IDX/MLS data feed is to
generate new leads quickly at a low cost to the client. With automatic email
announcements, custom client home views and advanced admin and integration controls,
Pico's clients now have access to the entire MLS database on his website. This
gives his website an advantage over those that don't integrate the MLS listings with
the IDX search tools and gives his listings free advertising on other real estate
websites that also display the MLS data.

Additional benefits of using IDX Broker Pro include the ability to automatically
create featured listing pages, check the status of new MLS listings and generate
automatic emails 24/7. As a member of Oregon's RMLS and GLVAR MLS's, Pico provides
his clients with access to a wider range of listings, giving him an edge over the
competition.

About Gregory Pico
As Corporate Broker for Sellers Equity, Gregory Pico has unsurpassed knowledge and
expertise. Sellers Equity was founded in 2001 and acts under the notion that the
real estate process should be easy and efficient for everyone involved. Gregory is
dedicated to successfully achieving all his clients' real estate goals.


About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based
applications for real estate professionals throughout the U.S. IDX, Inc. offers two
primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real
estate agents and brokers to integrate listings from their Multiple Listing Service
(MLS) seamlessly into their own real estate website. This integrated IDX data feed
allows agents and brokers to generate and manage leads online from all listings in
their respective area of specialty. SLM Pro is a Sponsored Listings Management
marketing program that assists businesses with the complex task of creating and
managing a dynamic online marketing plan. SLM Pro uses a unique approach to online
ad placement that maximizes the overall reach of a user's website, while delivering
relevant and targeted traffic efficiently. For more information about IDX, Inc.
services and products, please visit http://www.idxbroker.com or call (800)421-9668.



Web Site = http://www.idxbroker.com

Contact Details = IDX, Incorporated
PO Box 71866
Eugene, OR 97401

Toll Free: (866) 892-2133
Phone: (541) 343-3912
Fax: (541) 343-3915
Web: www.idxbroker.com